InstantSocial - SMO and outsourced social media consulting
Social Media Fact

What is Social Media Optimization?

Social Media Optimization (SMO), sometimes called Social SEO (SSEO), is a relatively new internet marking concept. The term was coined by Rohit Bhargava with the posting of five key rules (more have been added) to achieve three main goals of SMO:

  1. Drive traffic
  2. Drive brand awareness
  3. Further SEO efforts

Many people will argue over which goal is more important than the others but ultimately the success or progress of each goal will help you succeed with the others.

With proper social media optimization, your website can get an almost immediate traffic boost by connecting your content to social media outlets. There are many easy methods to get started without being spammy. For example, start by adding social media share buttons and bookmarking tools to your pages.

Make sure to involve brand and promotions in social streams. As a brand, participate in the social world around you by participating in blogging, discussion groups and forums. It is important to stay consistent and current with your brand message without coming across pushy or blatantly spammy.


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